Tuesday, March 17, 2009

SXSW: Tuesday Keynote: Chris Anderson / Guy Kawasaki Conversation

2:44 Micropayments. Why they won't work is that there's a big difference between 0.00 and 0.01 (1 cent). It's not the money, it's the flag that goes up when there's any cost that causes an evaluation of the value.
2:42 Copyright and lack of it in China. "China is the future of free" If you don't make your product free the pirates will make it free for you. Give it away, create celebrity and then figure a way to monetize the celebrity.
2:40 Game space model is interesting like Club Penguin. Where 95% free versus 5% paid is where companies can make a profit. Ex. 37 Signals.
2:30 discussing freemium model. Quicktime versus QuickTime Pro is a good example of the freemium model.
2:15 discussing Quid Pro Quo. A twitter follow in exchange for a PDF of a book.
2:00 Chris: Paper still matters. Books still matter. Digital forms of content should be free or close to it as the costs are near $0. Physical books should have a cost as they cost $ to produce or be subsidized by ads or sponsors. Twitter stream for this panel is #sxswfree

Room A
Tuesday, March 17th

2:00 pm - 3:00 pm

In 2006, Chris Anderson introduced the concept of the Long Tail. His soon-to-be released book will talk about the power of free. Will his theories stand up to the tough questions of venture Silicon Valley venture capitalist Guy Kawasaki?

Chris Anderson Wired Magazine

Guy Kawasaki CEO, Alltop

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