Sunday, March 15, 2009

SXSW: From Flickr and Beyond: Lessons in Community Management

Ok presentation. Maybe a grade of B.

Good advice to focus on the comment and the specific reasons why it was removed. "You're free to repost you comment without the line, 'I'm going to hunt you down and kick your ass.'"
4:16 As with last presentation, one must engage within the community. This means you have to comment on other sites, post information, share, blah, blah, blah that we know should happen but we rarely do. It seems to be successful there is a need to focus on a smaller and smaller niche so that it's a recognized community. Bonzai tree photography in black and white of trees 4 - 8 inches with pointed leaves and roots exposed. Niche enough? Thinking..........
4:04 Flickr. Value in knowing when to be quiet when you recognize when "you know someone is digging a hole to Crazytown."
4:03 remove content with transparency in the process.
4:00 This proving to be a difficult area for companies to deal with. Stressful for employees dealing with the haters/trolls.
3:30 HOW DO THINGS CHANGE GOING FROM A SMALL COMPANY TO A LARGER COMPANY? Metafilter: smaller means everyone are in agreement on content but when growth happens it's difficult to appease everyone and policies are created. Etsy: People get less forgiving as growth happens.

  • Heather Champ - Dir of Community, Flickr
  • Mario Anima - Dir of Online Community, Current TV
  • Matthew Stinchcomb - VP Community, Etsy Inc
  • Jessamyn West - Dir of Operations, MetaFilter
  • Micah Schaffer - No title, YouTube

Companies across industries are developing and fostering online communities, recognizing the benefits of connecting with customers on the Web. Unfortunately, not all communities thrive to become a successful vehicle for businesses. Leaders of top online communities from Flickr to Facebook will discuss top best practices for managing online communities.

No comments: