SXSW: Is Aristotle on Twitter?

Updates
10:18 I'm audio recording this panel as they're moving way to fast through abstract ideas to digest and post. Either that or the lack of caffeine combined with a great yoga session has left me limp and incapable of neural firing.

Room B

Tuesday, March 17th

10:00 am - 11:00 am

We introduce a framework for understanding information overload by reflecting on and updating ancient communicative traditions. Aristotle was an information maven and Cicero a communication connoisseur. These classical communicators designed their speeches around five principles: invention, style, arrangement, memory, and delivery. Contemporary communicators build on this tradition with Web-based technologies.

Jillian Sayre University of Texas at Austin

Jim Brown University of Texas at Austin

John Jones University of Texas at Austin

Trish Roberts-Miller Assoc Professor, University of Texas at Austin

William Burdette Asst Instructor, University of Texas at Austin

Going Old School

For the rest of the day I'm taking notes with pen and paper. I'm still recording the audio but my laptop is almost out of juice and I need to sit in a chair to listen to Bruce Sterling in a few minutes. Getting juice for the laptop means inserting myself into the pack of geeks sitting next to a power outlet.

SXSW: Beyond Aggregation- Finding the Web's Best Content

Hard to grade this one. It did suffer from being a panel, where the panelists are cautious and guarding their answers. I'll have to review the audio clip to see if there's really anything there.

Updates:
10:45 audience questions.
10:43 Serching within records by pasting into Google.com/cse
10:41 check out Post Rank and Regulator. Also Twitter real-time search in Google. Maybe an install?
10:32 people ditching this panel. room still full. these panelists are smart but not giving it up. Spoiled yesterday with Gary Vaynerchuk spilling his sole onstage.
10:29 There's a listing feature in FriendFeed that allows this panelist to group discussions and filter.
10:18 It's a good thing I'm recording the audio of this session as one of the panelist is spewing tech speak so fast I can't tell what he's saying.
10:16 A little slow this morning getting my tools going. Yoga session a few minutes ago released an energy channel that has my head tingling.

Room Hilton A
Monday, March 16th 10:00 am - 11:00 am

RSS aggregation has reduced the massive ocean of Web content into something more manageable, but we are still left overloaded with information and manual searching. This panel will explore new avenues for finding the Web's best content, and how this more intelligent Web will affect major media companies, online publishers and consumers. We have confirmed Marshall Kirkpatrick of ReadWriteWeb as a moderator. Marshall Kirkpatrick VP Content Dev, ReadWriteWeb
Louis Gray Author/Publisher, louisgray.com
Gabe Rivera Founder/CEO, Techmeme
Melanie Baker Community Mgr, AideRSS Inc
Micah Baldwin VP Business Dev, Lijit Networks Inc

SXSW: Video Blogging: Turning Wine into Gold

This was easily the best panel so far. A++++++. The lack of juice forced me to write notes. I'll post them at lunch tomorrow.

Room A
Sunday, March 15th

5:00 pm - 6:00 pm

Gary will be discussing his knowledge and expertise about video blogging and self branding in the ever growing world of online video blogging. This can be done through a Q&A or a live taping of the WLTV at SXSW 2009, followed by a Q&A. Gary's rabid fan base will generate a lot of energy and attention at the festival.

Gary Vaynerchuk Host/Founder, Wine Library TV

Jenna Wortham Staff Reporter, New York Times

SXSW: From Flickr and Beyond: Lessons in Community Management

Ok presentation. Maybe a grade of B.

Updates
Good advice to focus on the comment and the specific reasons why it was removed. "You're free to repost you comment without the line, 'I'm going to hunt you down and kick your ass.'"
4:16 As with last presentation, one must engage within the community. This means you have to comment on other sites, post information, share, blah, blah, blah that we know should happen but we rarely do. It seems to be successful there is a need to focus on a smaller and smaller niche so that it's a recognized community. Bonzai tree photography in black and white of trees 4 - 8 inches with pointed leaves and roots exposed. Niche enough? Thinking..........
4:04 Flickr. Value in knowing when to be quiet when you recognize when "you know someone is digging a hole to Crazytown."
4:03 remove content with transparency in the process.
4:00 This proving to be a difficult area for companies to deal with. Stressful for employees dealing with the haters/trolls.
3:30 HOW DO THINGS CHANGE GOING FROM A SMALL COMPANY TO A LARGER COMPANY? Metafilter: smaller means everyone are in agreement on content but when growth happens it's difficult to appease everyone and policies are created. Etsy: People get less forgiving as growth happens.

PRESENTERS

• Heather Champ - Dir of Community, Flickr
• Mario Anima - Dir of Online Community, Current TV
• Matthew Stinchcomb - VP Community, Etsy Inc
• Jessamyn West - Dir of Operations, MetaFilter
• Micah Schaffer - No title, YouTube

DESCRIPTION

Companies across industries are developing and fostering online communities, recognizing the benefits of connecting with customers on the Web. Unfortunately, not all communities thrive to become a successful vehicle for businesses. Leaders of top online communities from Flickr to Facebook will discuss top best practices for managing online communities.

SXSW: Making Whuffie: Raising Social Capital in Online Communities

This was a solid B presentation. I didn't get wow but I got some good reminders of what I need to do presented well by a good presenter. Tara clearly knows what she's talking about.

Updates

12:00 "#2 Participate. Get involved in the community you serve. Who is your audience? What problem are you solving? and who has that problem. Join them. Authenticity matters. Why should they give a darn? Create amazing customer experiences which makes connections. 11 things to create experiences. 1. Dazzle is in the details. Ex. Moleskin. Loves it. Just a notebook yet has a great following because of the details and the story. 2. Go above and beyond. Zappos. Vosges chocolate truffles. Tells a story while serving a truffle and she ends up eating five of them while listening to the story. 3. Appeal to the emotion. 4. Inject fun into the experience. Ex. virgin Airlines. Ex. Flickr i.e. talk like a pirate day. 5. Make something mundane fashionable. This is what I call the Seinfeld effect. 6. Let people personalize. Ex. Moo Cards - pesonalized cards. Ex. Threadless. Everytime someone says, "Wouldn't it be cool if.....They then act on that making it a reality. Turns into I park like an idiot.com. Ex. Basecamp project management tool. "I don't have to know what a Gantt chart is to do project management. "Doesn't get in the way. 9. Make happiness your business model -Autonomy -relatedness -confidence -? 10. Be social catalyst. Ex. Intuit nobody interacts unless they have to...meetings. #4 Whuffie Way. Embrace the Chaos. 7 ways to embrace the chaos. 1. stop moving until you can see clearly. 2. transfer the knowledge. 3. Acknowledge anxiety. 4. Define your own measure of success. 5. Get outside of your personal circle. 6. Realize everything is out of your control. 7. Have patience. The more whuffie you give away the more you get in return. #5 in the whuffie way. Find your higher purpose. Five 5 gifts to get you there. 1. Doing well by doing good. Ex. Stonyfield Farms. 2. Think customer-centric. 3. Allow sending to other Web sites links. 4. Spread love Ex. Halcyon's Hugnation. 5. ?
11:45 "Turn bullhorn inwards. 8 Commandments. Design for broader community. Observe what people want to do. Respond to all feedback no matter how rediculous. Don't take negative feedback personally. #4 give credit to those that influence. New component highlight it and ask for feedback. #6 make small continuous changes rather than everything at once. #7 go out and find feedback. # Don't feed the haters or trolls.
11:31 She's doing the rapid-fire presentation of slides like Lawrence Lessig based on changes in keywords and the keywords are on the slide. Showing a FriendWheel graphic. Her followers/friends represented in a wheel graphic. "Can't buy Whuffie. Build connections and credibility." She'll be posting the presentation online @ slideshare.net/missrogue.

Ballroom A
11:30 am

PRESENTERS

• Tara Hunt - Intuit

DESCRIPTION

This talk gets to the heart of how people interact and exchange information in online communities: through social capital, or as Cory Doctorow calls it, Whuffie. The key to growing customers in online communities is through growing your social capital. You will learn the 5 lessons of raising Whuffie through online communities in this presentation.

SXSW: Yoga

Wonderful for a second day. It gets the day started correctly. My bones cracked little more this morning.