Get Ready, Get Set.....Go SXSW

Overall, I grade this panel as a C+. Really great stuff wasn't shared. They didn't go the extra mile to share the secrets.

Updates
2:50 pm. There was a great comment on metrics and costs. I'll have to review the audio later and repost.
2:40 pm. Outsourcing is now called "International Third-party Augmentation"
2:30 pm. Taking questions.
2:25 pm. Morrey arranges DIGG windows as to not see the comments because they make him mad.
2:19 pm. How to monetize. The Skittles experiment. Mob mentality. Users suck when they try to take over a site.
2:13 pm. Panel already out of hand. Having crowd noise battle with the next ballroom.

I'm in. For those of you still wanting to obtain a badge, the combo is 36-12-10 but don't all of you try to use it at one time. You'll jam the box.

Sitting in Ballroom C waiting for the User Generated Content: State of the Union to start。

PRESENTERS

• Dean Mccall - IdeaGin
• Stephen Newman - Mouth Watering Media
• Todd Morrey - Mosso: The Rackspace Cloud
• Wes Wilson - IncSpring
• Chris Tolles - Topix

DESCRIPTION

It's been a few years since YouTube and Flickr have dropped on the scene. Now almost everyone you know is creating content and posting it online. With the idea of User Generated Content now proven and the infrastructure in place where are we today? The same old questions keep popping up. "Where do you make money?" "How do you stand out?" and "Where do you find the time?" The panel will take a look at these questions and others as we explore the ever changing landscape of User Generated Content. This panel is sponsored by Ideagin.com

White Shoes Before Easter

You see a lot of things. For one, as soon as the first warm front makes it's way across the Colorado River you see two things; your neighbors blowing their leaf debris into their next door neighbor's lawn and two, women wearing white shoes. Clearly the rule states that white shoes and white belts, as belts should match the shoes, should remain in the upper reaches of the closet or in the sucky-sucky bag beneath the king-sized bed until EASTER. Easter being the diving line for wearing white. I don't think there's any dispute here. It's always been the rule so why when I go to the cafeteria today do I clearly see a woman with white shoes on?

I wondered about this as I do each and every year at this time. You know, the time right after the first warm front makes it's way from the Gulf Coast up to Central Texas. I thought it may have been similar to the time my daughter relayed the message from her math teacher that I, "learned it wrong." Ah yes, it's that new, new newest-new math. Even tough I arrive at the same answer in half the time that's not the point. The point is that I must follow the process of the newest math in order to perpetuate the sense of newness which is newest math. New math with which I learned how to go from point A to point B is soooooo old school and not tolerated one bit. And...they're not white shoes, they're the quality or state of the achromatic color of almost greatest lightness. They're new white which is perfectly acceptable before Easter.

Yes, thought so.

BTW, the same woman I saw with the new white shoes I also saw crack open a can of tuna and eat the entire six ounces of fish straight from the can. The rule of eating within the 45-minute window of opportunity post-workout comes into play but still. There's plenty of time to plate the fish. And if she didn't obey the rule of white, why is she in an obvious rush to obey the rule of post-workout consumption? Clearly, an enigma, wrapped in a quandary, and covered in a pre-Easter, snug-fitting riddle.

Home Gym

For the past two weeks I've become a workout hermit, choosing to stay at home rather than travel to the gym. And no, my latest nemesis the Golf Channel Watching Recumbent-Bike Dude didn't punch me in the gut for the remote while I was hefting a mighty curl although I suspect he pondered the thought once or twice. I've just decided I like the amenities at home better than at the gym. Better food, a shower massager, free to watch whatever I want and as loud as I want. As I wipe down all of the equipment I'm pretty sure there isn't any antibiotic-resistant staph infectious MRSA in my home gym. Not that there was any at the gym because it was only me and my nemesis working out there in the mornings.

Wiping down equipment is the courteous and healthy thing to do. It also builds huge karma points but I only saw once in my three years at the gym someone take the time to wipe down the equipment. According to Pat Crocker, DO, medical chief of staff for the Dell Children's Medical Center of Central Texas emergency department, during 2006, the emergency departments associated with the Seton Family of Hospitals confirmed about 3,700 MRSA infections. A nationwide increase in antibiotic-resistant staph infections, including some in the Central Texas area, may be of concern to area residents, especially those who participate in contact activities, such as sports, play or even hugging. There's either quite a lot of unprotected hugging going on or people just aren't wiping down their equipment.

I guess one could have a home gym even if they did a push up on a bare floor but that's really not the case now is it? You have to have stuff. Not necessarily big machines stuff but you need at least something that rolls under the bed or behind the couch. I've seen on of my neighbor's stuff. They use it to hang the kids bike on as well as the dog carrier. It used to be a treadmill. I went to Academy to get some more stuff to roll under the window seat in the loft. I picked up a pull up bar, two small dumbbells and a 35-pound dumbbell. These items were added to a couple stretch bands, a weighted ball and a Swiss ball, two 25-pound dumbbells and a recumbent bike. So I think that all contributes enough stuff to call what I have a home gym. Enough stuff that for the last two weeks I've felt I've had good workouts. And I've proven that riding the recumbent bike does not contribute to one's wanting to watch the Golf Channel. It must be due to something else like an early symptom of a staff infection, caused by someone not properly wiping down the bike after they were done.

The best thing about the home gym may be the fact that I can wear whatever I want. I can mix 90s flourescent orange shorts with an 80s plaid long sleeve shirt if I care to. I mean if it's good enough to walk the trash out to the curb, it's good enough to get my home gym groove on.

The Pink Hand-Me-Down iPod Nano

De-teenifying what's now become my pink hand-me-down iPod from my daughter. I got the Nano when she got the iTouch. The black cover helps. I'm replacing Miley Cyrus with Green Day, Coldplay and Clapton which are all part of the running mix.

Moe's Better Half-Marathon

I took Moe's Better Half-Marathon off the list of races to do for this year. It was slated for March 1 and if I didn't have the fitness for the Austin Half-Marathon last weekend then two weeks of running aren't going to put the fitness in my legs no matter how many Yasso 800s I do between now and race day. Plus, mentally I've already moved on to triathlon season.

Walking today is much better. After the pain in the quads, calf muscles and tendons started coming back to normal, the plantar fasciitis isn't even noticeable. It seems to be the foot muscles, wearing the correct shoes for my feet (New Balance), were put back to normal with the repetitive stress of the half-marathon. Whatever, I'll take it especially since if it didn't get better in the next couple of weeks it was going to be time to have the doc check it out.

Besides the pair of New Balance running shoes, I bought a pair of NB cross trainers for walking and a pair of NB 627 for work that pass the dress code. Since I can't wear running shoes while at work I can wear running sneakers made to look like dress shoes with suede.

Austin Half-Marathon Race Report

The weather in Austin yesterday was perfect for running a marathon; somewhat cloudy to start, 51-degrees, humidity in the 50% range and wind maybe at 1-2 mph. The sun was forecasted to later pop it's head out around 9:00 a.m. and the clouds would give way to a very sunny day. Perfect for sitting on the curb after the race, eating a few bananas and swilling it down with a Mountain Blast Powerade or two.

But even though the stars had aligned for perfect weather, my astrological sign stars haven't come together in any coherent way. They haven't been in any sort of alignment for over seven weeks which is mainly due to the retrograde we're in now.

"In general, Mercury rules thinking and perception, processing and disseminating information and all means of communication, commerce, education and transportation."

Let's see. Thinking and perception? Yes, I've felt very wonky since the new year. Processing and disseminating information? Yes, my Twitters have gone completely bananas. How could anyone think they could follow tweets of 150 people and still get anything done? Commmerce? Yes, money has been pouring out my accounts like bonuses to Wall Street bankers the last two weeks. Education? Don't know on that one but transportation includes pedestrian traffic and running is nothing more than a fast pedestrian. And the tendonitis reached it's peak of pain during this time. And, and the car needed work and is having trouble starting.

Seven weeks was the last time I ran so this race was going to be a test. First, there was no other goal than to finish for me. But I was running with someone who did have a goal. To get the half-marathon done in under two hours. Right from the start our goals were in conflict. I hadn't run in seven weeks but had done elliptical and cycling workouts but even those consisted of 30-minute intervals. Interesting experiment, on my part, with what could happen physiologically.

The first two miles of the course were uphill and I had planned on 20-minute miles to start. We would zig-zag between people during that time. Everything was on schedule except for the three-minute potty break. Already three minutes down didn't play into the other runner's plans but it did wonders for mine. I felt lighter and much more refreshed. Going uphill from the porto-potty for the next mile threw us off the goal time by another 20 seconds. Go down through mile three to mile six we sped up quite a bit picking up 20 seconds per mile and as much as 40 seconds on one mile getting the pace down to 8:30 or 8:15.

By the time we got to the 6.25 mile mark we had been running for an hour. Looking at my heart rate I noticed it hadn't come down by much since the start so I told L that she would have to go ahead if she wanted to make her goal. There wasn't much left in my heart rate to speed up for the remainder of the race. She strapped on her iPod and zoomed off. It turns out she finished a hair just over the two-hour mark. If it hadn't been for the potty break she would've reached her goal.

My goal was fine. I came in hundreds more hairs past the two-hour mark with some cramping. The plantar fasciitis and tendonitis troubles from the past six months were there but much less noticeable since replacing all of my freebie shoes with three pairs of New Balance in the last two weeks. More noticeable than foot pain which went away after the third mile was tendon discomfort in the joints of my ankles and knees and hips. I think they just weren't used to the pounding. Both the elliptical and the stationary bike training had a very low pounding factor.

The soreness will go away in another day or two. If I had been on the sideline watching everyone run in perfect conditions I would've been upset so it was better to run with issues and see what could happen than not run at all. The race coordination of Conley Sports and the marathon team was outstanding. Mucho kudos to them all and to all of my co-workers who worked tirelessly to get 79 athletes feeling better in the medical tent after the race.

After a couple of days of rest it'll be time to switch hats to triathlon. In the next couple of weeks I'll be looking for a new tri-frame and a new road or cross frame so lots of wrenching happening for me which I love. I think I love wrenching more than I like riding. Maybe it's that I like wrenching more than riding 80 miles but I love riding and then drinking Micheladas with other biker dudes while talking about wrenching. This will all make sense after this retrograde ends in the next week and my stars get back into alignment.

Better Late Than Never

It's just been one of those years. The Austin Marathon and Half-Marathon is tomorrow and I've just now sat down to start my pe-race rituals. Yesterday, there was no time to get out of the office and grab a pre-race ritual favorite of pho soup. Pho soup the Friday before the race has been the norm since as long as I can remember. It didn't happen so I'm going to eat it after the race to repair the immune system. It's not like I'm superstitious like a baseball player who grabs his jewels each time he enters the batter's box or the pitcher who grabs four ounces of dirt on the mound with only three of his fingers, followed by a touch of cap's bill with a turn to the right twice and left once. No, no been there, done that. And... my superstitions were mostly related to underwear anyway but TMI, that was then, this is now.

This week the spring session of the run/walk program kicked off with new curriculum. Yep, had to develop that and write it all up. Last session somehow the program got the 5K and 10K workouts all mixed up, plus I think a few marathon workouts were included as people who were part of the 5K program asked in week three if the prescribed one hour, forty-five minute run was mandatory. Slight overkill for the 5K race training I think, as the total time running, even for turtles is only 40 minutes long.

The there was the end of football season. It just hung there like one of my dog's green clouds. Will Favre really retire? Another green cloud of a different sort. There were still articles to read and write even though the season was over. So yesterday, part of me was trying to get into marathon-race mode, the other half of me needed to tie up the loose ends and finish the last football article until August.

Today, one day before the race the emotions are starting to kick in. The weather looks like it's going to be perfect. It'll start at 45-degrees, get sunny and then at the end of the afternoon be somewhere around 70-degrees. By that time I'll be chowing on some pho soup and drinking a Michelada, or two.